Arconic Text Message Marketing Case Study

How texting improved an aluminum company’s internal communication, reaching 99% of subscribed employees with every message.

About Arconic

Arconic has over 30 locations worldwide and offers a range of highly differentiated aluminum sheet, plate, and extruded products for the aerospace, automotive, commercial transportation, brazing, and industrial markets. They’re also a key supplier to the building and construction market, with innovative products and systems that help architects, builders, and project teams realize their vision for modern, beautiful, high-performing buildings.

Problem

Arconic was using non-trackable communication methods, relying on email, printed signs, messages on TVs throughout the plant, and in weekly newsletters. These communication methods made it unclear how many people were viewing, engaging, and taking action on their messaging.

Solution

A text messaging system that reaches Arconic’s employees with data behind employee interactions.

Arconic uses TapOnIt’s text platform to contact their employees directly and in real-time no matter what shift they work. They are able to create segments by shift, position, and location to send relevant information when necessary. Their open rates on internal texts have been 99% and have seen higher engagement on their messaging.