The TapOnIt Blog
Get tips and advice on delivering exceptional text message marketing campaigns, engaging and converting your customers, and building a powerful first-party database.
Text Message Marketing Insights
Industry Trends
Behind the Scenes
Most Recent Posts
The Top 5 Reasons that Conversational Messaging Can Benefit Your Business
Improve your text marketing strategy and boost customer satisfaction with conversational messaging. Read more in our latest blog post.
The Importance of Promoting Your Text Club
Just because you’ve created a text club doesn’t mean the public is aware of it. Grow your audience by spreading the word.
Growing Your Business Through An Uncertain Economy
With the state of uncertainty of our current economy, it’s vital for brands to focus on building and engaging their first-party databases.
Text Message Marketing Insights
A Guide to Text Message Welcome Flows
Rolling Out the Green Carpet: The Pros of Welcome Flows and the impact on your text message marketing campaigns.
Why Include Links in Your Business Text Messaging Strategy?
TapOnIt discusses the importance of including links in your business text messaging. Contact us for creative SMS & MMS marketing solutions for business.
SMS & MMS Marketing Best Practices
TapOnIt presents a helpful guide to MMS and SMS marketing best practices for anyone considering the value of text message marketing.
Using Text to Drive App Engagement
To app or not to app, that’s a question that we’ve heard many times from marketers, but the real question is, what does the consumer want?
Relationship Marketing Through Text Messaging
Learn how brands can build stronger connections with their audiences by focusing on using text as a relationship marketing tool.
How to Use GIFs in Text Message Marketing
GIFs are a great tool in your texting toolkit, they are easy to use and well received by users, so the possibilities are endless!
Industry Trends
Should You Invest in Mobile Apps for Your Business?
There are a lot of benefits for a brand developing a mobile app, but is it worth the cost and upkeep?
The Importance of First-Party Data and Knowing Your Audience
Marketers need to be aware of the importance of first-party data and how data ownership will impact their success in the future.
Email Marketing and iOS15: Adapting to Skewed Open Rates
As iOS15 is growing in popularity, marketers should be aware of the new Mail Privacy Protection feature, and how it can impact results.
Say Goodbye to Paper Coupons
Coupons are a tried and true way to get customers through your door, but are paper coupons becoming a thing of the past?
Omnichannel Marketing Strategies for Brick + Mortar Locations
Omni-Channel Strategies to combine marketing channels and create cohesive campaigns with integrated communication.
Why Your Brick + Mortar Location Needs an Omnichannel Strategy
The best approach for long-term success in the brick-and-mortar world is to adopt an omnichannel approach.
Behind the Scenes
Knowing When To Pivot
Oftentimes we think we know exactly how things are going to happen, we have a plan and maybe we get frustrated or even give up when things don’t go exactly as we had planned.
2020: A year for growth
2020. A year of unexpected challenges and struggles, and a year of testing the limits of your wellbeing and your career.
The Two Tribes Every Working Woman Needs
No matter who you are, most of us need to surround ourselves with our tribe of people. You know the ones: colleagues, loved ones, old friends. The people who really, truly “get” us.
Pandemic Living: The Evolution of Internal Culture
There’s no denying that remote work has changed the nature of our work relationships and, in some cases, our overall internal culture. This is a problem for a number of reasons.
Fundraising 101: My Experience As A Female Founder
As the founder and CEO of TapOnIt, I’ve been pitching investors in fundraising efforts over the past few months.
Three Ways to Nurture a Healthy Internal Culture
It’s not uncommon for internal culture to fall to the bottom of a list of priorities. Business gets busy, life gets hectic, and culture falls to the wayside.