How to Use Data to Increase Conversions

How to Use Data to Increase Conversions

Remember our blog about Using Data + Analytics to Boost Your Ad Performance? Check out this first-hand example of how our sister company, TapOnIt Deals, uses data and analytics to not only boost ad performance but understand their users better.  TapOnIt Deals was the...
Simple Sign Up: Quickly Grow a First-Party Database

Simple Sign Up: Quickly Grow a First-Party Database

TapOnIt’s text messaging service is easy to use for businesses and for their customers. Repeat customers offer some of the most valuable marketing for a business. A loyal customer is more likely to spread the word about your business, interact with your advertising...
Using Data + Analytics to Boost Your Digital Ad Performance

Using Data + Analytics to Boost Your Digital Ad Performance

Data analytics can seem scary, but we promise – it’s not! It may be just what your marketing needs to boost conversion rates and sales for your business. Here are some reasons why using data in your marketing strategies is a no-brainer. You can see what...
Creative Block? Content Marketing Ideas for When You’re Stuck

Creative Block? Content Marketing Ideas for When You’re Stuck

Shelley Bell Growth Marketing Manager   As marketers, one of the many hats we wear is the content writer – keeping content fresh is essential for engagement, retention, and growth. So imagine this marketer’s reaction when she returned from a holiday weekend...
Top Five Ways to Use First-Party Data in Your Marketing Strategy

Top Five Ways to Use First-Party Data in Your Marketing Strategy

Keely Byars Chief Revenue Officer   First-party data has been a hot topic lately. In reality, first-party data has always been important. Knowing your customer’s information has always been beneficial. Before digital marketing allowed us to reach a wider audience...