When it comes to effective communication with parents and staff, K-12 schools are seeing SMS & MMS communications platforms as game-changing solutions.
Unlike dedicated mobile apps, social media, or emails, text messaging boasts numerous positives, like higher open rates, lower costs, and a broader suite of options for personalization. People prefer it, too, as a recent survey found that 85% of respondents preferred texting to any other form of communication. As a result, it’s become a powerful resource for schools looking to streamline communication and reach their district more efficiently.
Five reasons why TapOnIt’s SMS and MMS platform is better than an app
Higher Open Rates:
One of the best perks of using text messages as a communication channel is their high open rates. According to a study conducted by PCMag, the open rate for text messages is as high as 98%, compared to just 20% for emails. Plus, 75% of users uninstall an app within 90 days of installing it. This means that text messages are more likely to be seen and engaged with by parents and students alike, making them far more effective.
Text message marketing platforms are more cost-effective than getting an app made. Developing one can be a time-consuming and expensive undertaking that can cost thousands (and thousands) of dollars, while text message platforms like TapOnIt require little setup and maintenance costs. You can also select from multiple plans, each varying in price and the features they offer. This way, you can focus on the tools you’re most interested in while saving money in the process!
Ease of Use:
Text messaging platforms are far easier to use on both ends than a dedicated mobile app. Thanks to texting, parents and students can receive notifications and updates without needing to install an app. This makes it easier for schools to connect with parents who may not be tech-savvy or aren’t interested in adding another app to their overstuffed phones. It’s also ideal for remote learning purposes, as you’ll have a way to communicate with students when they can’t listen to an intercom announcement. Also, your team won’t need to know anything about programming in order to make updates!
Another advantage of using TapOnIt’s text marketing platform is how it allows for texts to be thoroughly personalized for each user on the receiving end. Schools can send targeted messages to specific groups of parents and students based on their needs and interests, making it simpler to convey relevant information to the right people as soon as possible. After all, parents of elementary school students won’t get much use out of a text about this year’s prom theme.
If you’re skeptical that a text marketing platform would be able to juggle the many tasks a district is responsible for, you’re in luck! SMS & MMS services are renowned for pulling their weight in a range of fields, and handling the comms work of a school district is no exception. Whether you’re reminding parents of an upcoming middle school basketball game, revealing the date for this year’s high school homecoming dance, or updating students on where an extracurricular is taking place, you’d be wise to lean on a text marketing service like TapOnIt’s.
TapOnIt’s SMS & MMS platform offers several advantages over mobile apps as a district-wide promotional tool. From higher open rates and lower costs, TapOnIt’s approach to communication has emerged as an invaluable tool for K-12 education.
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