TapOnIt Makes MMS Marketing Easy for Businesses
What Is MMS Marketing? Why Is It Preferred Today?
Have you caught the MMS marketing wave yet? More businesses are turning to mobile advertising to connect with customers through text messaging. MMS stands for Multimedia Message Service, which allows your brand to send images, videos, and GIFs in texts. Sending messages with rich media offers a higher engagement rate than standard texts and other forms of advertising (up to 250%). All you need is customer consent and a trusted MMS marketing platform to get started. TapOnIt makes MMS marketing easy for businesses spanning all industries. Let’s get in touch!
Why You Need MMS Marketing Services, No Matter Your Industry
The human brain is visual by nature. We process images up to 60,000 times faster than words. That’s why nearly 80% of today’s marketing campaigns heavily use creative or clever imagery in their content. TapOnIt helps local and national brands of all sizes make better use of their text marketing. No matter your industry, the benefits of our MMS marketing services include:
A picture is worth a thousand words. MMS marketing gets attention and encourages interaction. It’s about creating unique branded content that’s meant to be shared with others. Pairing your text blasts with redemption codes lets you measure their effectiveness in real-time while giving customers meaningful ways to connect.
Enhanced Customer Experience
MMS marketing gives you more creative ways to communicate your messages to customers. Creating a superior customer experience goes a long way in building loyalty to your brand. Rich media leads to a richer customer experience. Don’t limit yourself to boring black-and-white texts. Give your customers much-needed visuals to help drive conversions and engagement.
Better Return on Investment
When you enhance your text marketing with images, GIFs, and video, it’s less likely to be ignored. MMS messages are shared nearly eight times more often than SMS messages, resulting in greater exposure and a potent boost to your campaign’s ROI. Businesses across many industries rely on MMS to more effectively hook their patrons and encourage them to get their friends on board.
Are There Character Limits in MMS Marketing?
SMS (Short Message Service) has been considered the gold standard in the mobile marketing field ever since it became the standard during the 1990s. However, it’s always had some drawbacks, one of which being how it limits texts to 160 characters. MMS marketing takes SMS to the next level. MMS can have up to 1,600 characters and supports photos, videos, and animated GIFs in addition to text. MMS marketing is often more effective than SMS because images help you capture an audience’s attention. When was the last time you ignored a text with photos? Exactly.
What Types of Files Can Be Sent in MMS Text Marketing?
MMS text marketing supports various file types, including JPGs, JPEGs, PNGs, GIFs, and animated GIFs. File size limitations will vary by cellular carrier. However, TapOnIt can help you optimize and compress files for the smoothest message delivery. While MMS marketing is widely accepted throughout the United States, it isn’t supported by some carriers in different countries. If you need to reach international customers, we suggest sending an SMS with a file link.
Why Trust TapOnIt as Your MMS Marketing Platform?
While there are several MMS marketing services to choose from, TapOnIt’s text marketing platform offers the most bang for your buck. We’ve streamlined the text marketing process by giving our customers access to a host of desirable and user-friendly features, including:
Custom Content Hubs
Our custom content hubs offer superior in-depth tracking, sharing, and redemption features not seen in conventional websites or apps. Sending customers to a customized content hub where they can redeem coupons, share content, and more strengthens their bond with your brand. We make it easy to redeem coupons in-store or online via barcodes, QR codes, or alphanumeric codes.
Simple sign-up options make it easy to grow your database. People can opt-in to receive your texts via a QR code, web form, mobile ads, and more.
Do you need to schedule a text blast to your customers in advance? Just set the date and time, and our automated text marketing platform does the rest!
First-Party & Zero-Party Data
Text message marketing allows you to collect valuable data directly from your customers. You own this data, meaning it can never be taken away from you.
Robust Reporting & Analytics
Track the effectiveness of your text marketing campaigns to see which pieces of content have the most engagement.
Smart Audience Builder
Our Smart Audience Builder tool allows you to segment and target your intended audience based on demographics, behavior, engagement, and other factors.
While running sweepstakes through your texts is optional, it’s a massive database booster. Our team can help you secure a domain and structure your sweepstakes page.
Enhanced Text & Social Sharing
Our texts have built-in sharing capabilities for many popular social media platforms, including Facebook, Twitter, LinkedIn, and Facebook Messenger.
Dedicated Client Support
Our client support specialists can answer questions, set up analytics reporting and campaigns, ensure your compliance with text marketing regulations, and more.
Get Text-Savvy With TapOnIt’s SMS + MMS Marketing Platform
Text message marketing services are becoming mainstream as businesses opt-in to this affordable, effective marketing strategy. If you’d like to learn more about our text message marketing solutions, contact TapOnIt to get started. Take your marketing to the next level and get text-savvy today!