How The Rust Belt Grew their Text Database
80x in 30 Days Using a Launch Contest
About The Rust Belt
Located in East Moline, Illinois, inside a century-old automobile manufacturing plant is The Rust Belt’s unique event space. With space accommodating nearly 4,000 people, the venue provides the opportunity for a range of musicians, comedians, and other artists to entertain audiences in the region. From country stars to house music festivals, The Rust Belt welcomes all.
After trying many traditional marketing channels such as email, social media, press releases, and radio, The Rust Belt was still looking for a way to connect with their most engaged fans. This is where TapOnIt’s text message platform comes in.
The very first step to building a database of engaged fans is growing subscribers. The Rust Belt did a contest to help launch and grow their Text Club, and they saw growth of 80x during the duration of the promo. To enter the contest, people opted into The Rust Belt Text Club through a personalized landing page for a chance to win free tickets for a year to shows at the venue. The chart below illustrates a boom of subscribers in the month-long period it ran.
The Rust Belt Gets #TextSavvy
The effort to grow their database didn’t stop after the contest was over. The Rust Belt continues to reward and grow its Text club. Here are a few #TextSavvy Examples…
Offering their Text Club Subscribers an exclusive presale offer to get their hands on concert tickets the day before they were available to the public is a perk that rewards current subscribers and encourages new subscriptions.
Free Admission for Text Club Subscribers encourages them to enjoy a free show at The Rust Belt, and helps organically grow The Rust Belt’s database when their fans share the promo.
Texts sent to the subscribers about upcoming shows are an easy way for the most engaged customers to get the most up-to-date information straight to their phones and purchase tickets quickly through a link in the text thread.