Ted Lare Garden Center Text Message Marketing Case Study
“The TapOnIt platform has been really wonderful, it is so easy to learn and navigate! And with all the different functions at my fingertips, there are all kinds of ways to reach customers and experiment to see what works best.“
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Katrina Mittlestadt, Ted Lare, Assistant Garden Center Manager
About:
Founded in 1982, Ted Lare Garden Center is a single-location garden center near Des Moines, Iowa. What started as a one-man operation has steadily grown into a strong, dedicated team that can tackle anything outside your home. They offer a wide selection of unique plants, garden art, fountains, pottery, and more. Their Design-Build Landscaping team and their friendly and knowledgeable Garden Center team aim to improve their customers’ lives outdoors.
Growing their text club database:
To help encourage sign-ups and spread the word about Ted Lare’s text club, called Ted Talx, they offered an exclusive $5 off discount to everyone who opted-in to receive their updates.
Text Savvy Results
This text campaign had four different offers in one message resulting in:
This text campaign had an event update, two offers, and a helpful guide in one message resulting in:
Ted Lare sent a text campaign with two event update and an exclusive offer in one message resulting in:
This text campaign had an event update and three offers in one message resulting in:
“ I love having another avenue to share our content, especially blog posts and weekly videos. Customers have loved the concept and seem to appreciate having their coupons and updates sent directly via text rather than in an easy-to-miss email. Open and redemption rates have been great. I love the platform and having another way to connect with our customers! ”