Text Message Marketing Case Study
About Visit Quad Cities
Founded in 1990, Visit Quad Cities is the official Destination Management and Marketing Organization for the region. The Quad Cities is a bi-state regional destination made up of a family of communities in Western Illinois and Eastern Iowa. Their mission is to enhance the region’s quality of life and create economic development opportunities through tourism to inspire and build our Mississippi River regional destination.
After exploring marketing opportunities in the typical channels such as social media, digital, print, radio, and TV, Visit Quad Cities wanted a way to get more exposure for the activities and events happening in the Quad Cities. Visit Quad Cities wanted to focus on both local residents and tourists.
Solution: Visit Quad Cities Insiders
Visit Quad Cities Insiders is a text message marketing program powered by TapOnIt with two different opt-in sequences. People who sign up for the text club provide a zip code so that they can be segmented into either local or tourism campaigns.
Visit Quad Cities is seeing engagement and reach like never before. Their text campaigns average open rates of 99%, average click-through rates of 12%, average frequency of 5x per message, and they were able to grow their database quickly by launching with a contest.
Visit Quad Cities gave away The Ultimate QC Weekend Getaway to jumpstart their text database. Using a customized contest landing page allowed them to drive traffic from other forms of advertising to a simple sign-up page that explained the contest and had a field to sign up. Once the person entered their phone number, it triggered a text immediately to their phone to complete the opt-in process.
“Creating the QC Insiders has been a great way to reach Quad Citizens and visitors directly by text. We can customize the messages for each audience to increase consumer and brand engagement. It’s exciting to use this emerging technology as an additional tool to market and promote the Quad Cities regional destination.”
– Jessica Waytenick, Public Relations & Marketing Manager, Visit Quad Cities
Visit Quad Cities Insiders Gets #TextSavvy
99% Open Rate
31% Click-Through Rate