Wallace’s Garden Center
“People share content they love and offers they want to use with people in their circles that likely have an interest in gardening too”
Kate Terrell, Wallace’s Garden Center Owner
ROI in 2020
organic growth from sharing
database growth each year
Revenue from texting in 2020
How it Started:
Wallace’s had been printing annual calendars with monthly coupons to keep customers engaged and coming in regularly. Printing was expensive, it was hard to stay top of mind, difficult to track, and they often felt taken advantage of when customers would re-use the same coupons multiple times. Wallace’s wanted a way to get in front of their customers more often, learn more about who was shopping with them, and use that customer data to their advantage. While their email database was fairly engaged, the list remained stagnant not growing by much each year. Kate Terrell, the owner of Wallace’s Garden Center in Bettendorf, IA, saw how TapOnIt communicated with consumers via text and inquired about using the technology for her own customer engagement.
How it’s Going:
Since 2016 Wallace’s has been working with TapOnIt to grow their own text database – and it’s working! “It’s pretty amazing that as a single location garden center, we have grown our database to over 12,000 people, and we continue to see growth each year. Our text club, which we call Garden Party, sends coupons, content, recipes, reminders, events and more. Really anything that goes into an email or on social media sees higher engagement in a text,” Kate said.
“In December of 2020, Wallace’s sent an offer for a free blooming plant to bring shoppers in and finish the year strong. That offer had almost 600 redemptions, with an average sale of $60. After the $6 discount, Wallace’s netted $32,000 in top-line revenue. To date, Wallace’s Garden Party is my most effective form of advertising.”
Kate Terrell, Owner, Wallace’s Garden Center