The TapOnIt Blog
Get tips and advice on delivering exceptional text message marketing campaigns, engaging and converting your customers, and building a powerful first-party database.
Text Message Marketing Insights
Industry Trends
Behind the Scenes
Most Recent Posts
TapOnIt on Venture Pill Podcast
TapOnIt’s Founder & CEO shared the journey behind the company’s success on the Venture Pill podcast. Hear how two sisters founded TapOnIt, survived a pandemic, raised funds, and pivoted. Valuable advice for females looking to get into venture.
The Top 5 Reasons that Conversational Messaging Can Benefit Your Business
Improve your text marketing strategy and boost customer satisfaction with conversational messaging. Read more in our latest blog post.
Why Your Brand Should Be Texting
What is text message marketing, and why should your brand do it? Here’s a breakdown of the basics and why it’s important in 2023.
Text Message Marketing Insights
The Benefits of Repurposing Content for Your Text Message Marketing Campaigns
Take advantage of the great content you’ve already spent time and money creating, and learn the benefits of texting it to your audiences.
How Much Time Does SMS & MMS Marketing Take?
Afraid of losing precious time while trying to send out a text marketing campaign? Fear not! Here’s a five-step guide to a text campaign.
What Features Should You Look for in a Text Message Marketing Platform?
It’s essential to understand the difference between SMS and MMS messaging for advertising. Let’s go over the differences.
How Can a Business Texting Service Help You Grow Your Customer Base?
It’s essential to understand the difference between SMS and MMS messaging for advertising. Let’s go over the differences.
Why Brands Should Use Multiple Images in Their Text Message Marketing Strategy
Including more than one image in your MMS campaigns is the key to boosting engagement and growth with your audiences.
What Is the Difference Between SMS and MMS?
It’s essential to understand the difference between SMS and MMS messaging for advertising. Let’s go over the differences.
Industry Trends
Growing Your Business Through An Uncertain Economy
With the state of uncertainty of our current economy, it’s vital for brands to focus on building and engaging their first-party databases.
Six Marketing Trends to Track for The 2022 Holidays
The holiday season is right around the corner, so let’s take a look at this year’s unique marketing trends you should be paying attention to.
Text “FAREWELL” to Shared Short Codes: Why and What to Do Next
Sharing a short code is no longer compliant and you likely have some questions. Read more on why, and what to do next.
Is Your Brand Affected by Social Media Algorithms & Shadowbanning?
Have you seen a decrease in engagement with your posts? There’s a chance you could be feeling the effects of “shadowbanning”.
The Basics of Zero-Party Data
Learn the basics of Zero-party data as it becomes increasingly valuable due to the change in privacy regulations.
TapOnIt’s Founder & CEO Named Woman of the Year People’s Choice Award Winner
TapOnIt’s Founder and CEO, Katie Castillo-Wilson, Named People’s Choice Award Winner at Mobile Growth Association’s 2022 Women of the Year Awards.
Behind the Scenes
TapOnIt on Venture Pill Podcast
TapOnIt’s Founder & CEO shared the journey behind the company’s success on the Venture Pill podcast. Hear how two sisters founded TapOnIt, survived a pandemic, raised funds, and pivoted. Valuable advice for females looking to get into venture.
TapOnIt Launches Self-Serve Option for Text Message Marketing Platform
The Incentive Marketing Association announced the 2022 IMA Summit Awards shortlist listing TapOnIt for Excellence in Gift Cards in an Incentive Program Award.TapOnIt, a leading text message marketing platform, is excited to announce the launch of its new self-serve option.
TapOnIt Shortlisted for 2022 Incentive Marketing Association Award
The Incentive Marketing Association announced the 2022 IMA Summit Awards shortlist listing TapOnIt for Excellence in Gift Cards in an Incentive Program Award.
TapOnIt’s Founder & CEO Named Woman of the Year People’s Choice Award Winner
TapOnIt’s Founder and CEO, Katie Castillo-Wilson, Named People’s Choice Award Winner at Mobile Growth Association’s 2022 Women of the Year Awards.
TapOnIt named in Top 100 List of Most Fundable Companies by Pepperdine Graziadio Business School
TapOnIt’s Performance Dashboard allows you to track growth, demographics, and more to see how much progress your text club is making.
Our Two Favorite Titles: CEO and Mom
The title of CEO used to dominantly belong to men, but today we’re seeing more and more females as founders, CEOs, and in other executive roles. Plus, many of these badass women are doing it while having and raising children!