Text messaging is a great tool to incorporate into your marketing strategy for many reasons, but the primary reason is that texts have a 99% open rate. Regardless of the industry you’re in, texting can serve a purpose for your business.
Here are ten different content ideas for text message marketing:
1. Internal Communication
Do you typically send updates to your employees or clients through email? Consider sending this important information to them through text. This helps cut through the email inbox clutter and gets your message guaranteed exposure from the people who need to see it.
2. Job Postings
Finding quality candidates can be difficult, so sending job openings to your text audience gets it in front of people who already like and engage with your brand. They could be a great fit or know someone who is.
3. Pre-Existing Content
If your brand is creating content—blogs, TikToks, videos, social media posts, etc.—you can send it directly to your customers with a text.
4. Sharing Podcasts or Playlists
Does your brand have a podcast? Have people asked for your in-store playlist? Send it out to your audience! TapOnIt’s Spotify integration makes sharing audio more effortless than ever.
5. Seasonal Specials and Content
If your brand is keeping up with current events, texting gives you the ability to share relatable content super quickly.
6. New Designs and Arrivals
Use texting to keep your customers updated about your new arrivals. Send up to 9 images in a single text message showing your audience all your great new products.
7. Low Stock Alerts
Text customers when hot items are selling out and motivate them to get their hands on what’s left!
Spread the word about upcoming events you’re hosting to boost attendance and get people excited.
Recipes are great content to share via text. You can send a fan favorite or pair the recipe with a sale on a key ingredient to boost sales! Either way, it’s a great way to engage with your audience.
10. Project Ideas and Tips
Do you have a lot of DIYers in your audience? texting can be a great resource to share different projects and tips for your audience! Build brand trust and a stronger relationship with your loyal customers simultaneously.