New Feature: Age-Gating Content for Your Text Club

Dec 7, 2021

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 TapOnIt’s text platform has now incorporated age restriction capabilities, giving wineries, breweries, bars, and other businesses peace of mind knowing their content won’t be sent to people underage. 

So, how does it work?

Birthday Opt-in

For businesses integrating TapOnIt into their marketing plan for the first time or signing up new customers regularly, we’ll set it up so that customers opt-in to your text club with their birthday. This way, you can confirm opt-in and let our platform know helpful information about them, most importantly, determining their age. The age-gate feature assures that you’re opting in the right people and getting data for more personalized messaging as your database grows.

Segmenting and Targeting

For businesses that sell various products or services, don’t worry, we didn’t forget about you! Thanks to TapOnIt’s segmenting and targeting abilities, you can advertise to your whole audience or just a specific demographic, depending on the content you want to send. For example, if there’s a new beer on tap at your brewery, you can select your 21+ population to receive that promotion. If you’re featuring a new burger, you can let your whole text club know!

By collecting critical first-party data, like birthdays, TapOnIt’s platform can help you achieve the specific goals of your marketing campaign. 

Ready to start texting?

Schedule a demo or chat with our team to get started!