‘Tis the Season to Text: Unwrap Our Holiday Text Message Planning Guide
The holiday season is upon us, and businesses are gearing up for the most wonderful time of the year. For many, this is a season of increased sales and revenue opportunities. If you’re looking to boost your sales and revenue before the holidays, implementing an effective text message marketing strategy could be your key to success. We’ll walk you through the essential steps to plan your text message marketing campaign that aligns with your business goals and stands out during this busy season. 🎄✨
Step 1: Define Your Goals
Before diving into your text message marketing strategy, it’s crucial to identify your goals.
1. Increase sales and revenue?
2. Enhance customer engagement and loyalty?
3. Get more text subscribers so you can engage with them during the holidays and in the new year?
4. A little bit of all of these?
By clearly defining your objectives, you can tailor your marketing campaigns accordingly.
For businesses aiming to boost sales and revenue before the holidays, sending strategic text campaigns is essential. But how many texts should you send? To find the right frequency for your business, use our Text Sales Calculator. This tool will help you plan the optimal frequency that aligns with your Black Friday and holiday season goals.
Step 2: Plan Your Content
Once you’ve determined your goals and the ideal frequency, it’s time to brainstorm content ideas. To keep your audience engaged, here’s a weekly plan outlining text message ideas for November and December:
Week 1-2 (Early November): Build Anticipation
- Send sneak peeks of upcoming holiday products or services.
- Offer exclusive early-bird discounts to your subscribers.
- Share engaging holiday-themed content, like quizzes or polls, to keep your audience entertained and involved.
- Keep them in the loop on what you have coming soon!
- Pro tip: Market your text club on your socials, in-store, and via email so that you have a bigger list to market to by the time Black Friday hits.
Week 3-4 (Mid to Late November): Black Friday Countdown
- Create a sense of urgency by counting down to your Black Friday deals.
- Continue marketing your text club, by teasing text exclusive discounts, and VIP access, and welcome offers to encourage signups.
- Preview special offers and limited-time discounts to create excitement.
- Encourage subscribers to invite friends and family by offering referral bonuses or discounts for sharing your messages.
Week 1-2 (Early December): Holiday Gift Guides
- Share curated holiday gift guides featuring your products or services.
- Run sweepstakes with festive themes to boost customer participation.
- Provide helpful tips and tricks for stress-free holiday preparations, positioning your business as a reliable source of information.
- Tell them when they need to order by, in order to get gifts by the holidays!
Week 3-4 (Mid to Late December): Last-Minute Deals
- Highlight last-minute deals and flash sales to cater to procrastinating shoppers.
- Remind them of special holiday hours, events, or business news so your audience is well-informed.
- Express gratitude to your subscribers with exclusive holiday thank-you messages, possibly including surprise discounts as a token of appreciation.
- What’s happening in the new year for your brand? Start telling them now!
By organizing your text message marketing efforts into these weekly themes, you can create a cohesive and engaging holiday marketing strategy, catering to different aspects of the holiday season and ensuring that your customers are well-informed and excited about your offerings
Step 3: Stand Out with Frequency
During the busy holiday season, more frequent text campaigns can help your business stand out. With consumers bombarded by numerous messages, strategic and timely texts can capture attention and drive sales. Regularly analyze customer engagement rates like clicks, conversions, and unsubscribed, and adjust your frequency accordingly to ensure you’re meeting your audience’s needs without overwhelming them.
Embrace the power of text message marketing, and make this holiday season your most prosperous one yet!
A well-thought-out text message marketing strategy can significantly impact your holiday sales and revenue because it’s your most direct form of marketing. By setting clear goals, planning engaging content, and adjusting your frequency based on customer responses, you can create a successful campaign that resonates with your audience and boosts your business during this festive season.