Sending a Text Message Marketing Campaign in Five Simple Steps
To the average outsider, launching and overseeing text marketing campaigns seems like an intimidating feat. The idea of managing a platform, creating content, organizing it all into messages, and then sending those messages out to a customer base tends to make those unfamiliar with the medium feel burned out before any heavy lifting has happened. Fortunately for you, preserving as much time as possible lies at the heart of our platform, and how we’ve designed it to be efficient and user-friendly ensures that you won’t be setting many of your precious seconds ablaze. Creating a text campaign takes less time than an email campaign and about the same amount of time as posting on social media, so integrating it into your marketing strategy is a breeze.
Need a step-by-step walkthrough of how sending a text works? We’re already way ahead of you! Below is a five-step guide on our recommended process, which should give you a clearer picture of just how simple and swift our platform is when getting a text campaign out the door.
1. Select Your Subject
Every text campaign should have a purpose. SMS and MMS marketing can be used to promote a wide variety of deals, services, and events to your subscribers that they otherwise may never have discovered. Announce a slate of upcoming discounts, a new menu item, or even provide your customers with some juicy behind-the-scenes info. We’d highly recommend keeping your campaigns diverse with multiple pieces of content to ensure that you attract as broad a base as possible.
2. Visuals Are Vital
One of the biggest draws of our platform is that it offers multiple-image MMS, which is shorthand for “multimedia messaging service.” An MMS grants you the ability to integrate images and animated GIFs into your text campaigns, which serve as a beacon for the eyes of any subscriber who decides to crack open your latest message. Adding images through our platform is simple and allows for up to nine in a single text.
3. Craft Your Text
Once you’ve decided what images and content you’d like to use, it’s time to write the body of your text. Try to keep it brief while ensuring your message is conveyed as thoroughly as possible. Sprinkling in some emojis never hurts, too! ✨
4. Assign a Date, Time, & Audience
You’re almost ready to send your creation out into the world! Before doing so, consider when and to whom you’d like to send this message to. Our platform allows you to set a date and time for your text to be sent, as well as ways to specify the audience you wish to focus on. For example, you could schedule your campaign to be sent out next week to those in a specific zip code or send the text immediately to your whole database.
5. Send It!
Once you’ve finished filling in every detail your heart desires, send it to your subscribers!
At first glance, SMS and MMS marketing can seem quite daunting. With so much plate-spinning going on, how can one hope to manage it all without losing so much time that could be spent on maintaining other aspects of your business? Our approach to text-based marketing puts those fears to rest by making the process of creating and sending texts to your audience as frictionless as possible, all while offering a feature set that is anything but watered-down.
Any additional questions about text marketing and how it could take your business to the next level?
Reach out to us, and we’ll give you a more in-depth rundown of the upsides of text message marketing!