Blog - TapOnIt

TikTok’s 12-Hour Blackout: A Wake-Up Call to Own Your Audience

When TikTok went dark for 12 hours, creators and brands realized the risk of relying on third-party platforms to connect with their audience. Learn how owning your audience through first-party data can future-proof your business.

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Back to School: Text Message Marketing Campaign Ideas

As the new school year approaches, businesses across all industries can tap into the back-to-school buzz by leveraging creative SMS & MMS marketing strategies.

Labor Day SMS & MMS Marketing: Simple Ideas to Boost Your Sales & Audience Engagement

Simple ideas and strategies to help maximize your Labor Day SMS & MMS campaigns. Send your subscribers content that stands out resonates with them and boosts your sales.

TapOnIt Welcomes New Client Aunt Flow: Partnering to Make Period Products Accessible to All

TapOnIt, a female-founded MMS & SMS Engagement Platform, proudly welcomes Aunt Flow, another female-founded company, to its client roster. Led by Forbes 30 Under 30 honoree Claire Coder, Aunt Flow provides free-vend dispensers for tampons and pads to prestigious organizations like Google and Princeton University. By leveraging TapOnIt’s innovative text message marketing, Aunt Flow aims to effectively engage and educate audiences. This collaboration underscores TapOnIt’s commitment to empowerment and inclusivity through its robust MMS capabilities and unique content tools.

5 Things You Might Not Know About Text Message Marketing

Text message marketing has become an essential tool for businesses to engage with their audience effectively. It's a direct, personal, and highly responsive channel that can significantly boost your marketing efforts. Here are five things you might not know about text message marketing that can help you harness its full potential.

Katie Castillo-Wilson, Founder & CEO of TapOnIt, Named 2024 Henry Crown Fellow by the Aspen Institute

March 13, 2024 – Katie Castillo-Wilson, Founder & CEO of TapOnIt LLC, has been selected as a member of the 2024 Class of Henry Crown Fellows by the Aspen Institute.

‘Tis the Season to Text: Unwrap Our Holiday Text Message Planning Guide

We’ll walk you through the essential steps to plan your text message marketing campaign that aligns with your business goals and stands out during this busy season.

Unlocking Customer Conversion: The Power of Content and Omnichannel Marketing

Discover the winning formula: How high-quality content and omnichannel marketing, which includes text message marketing, drives higher customer conversion and engagement.

MUSEUM OF ICE CREAM Partners with TapOnIt to Unveil TapAI™ – A Sweet New Interactions

MUSEUM OF ICE CREAM, an immersive environment dedicated to fostering human connection through the shared joy of ice cream, and TapOnIt, a leading text message marketing and communications vendor, have joined together to introduce an exciting and interactive experience for ice cream enthusiasts.

SMS & MMS Marketing: 5 Best Practices for Increasing Holiday Sales & Customer Engagement

Webinar On-Demand – Discover the 5 Best Practices for Increasing Holiday Sales & Customer Engagement using text message marketing.

Krystal Announces SMS Partnership with TapOnIt, Transforming Customer Engagement

Krystal Restaurants LLC, the iconic quick-service restaurant chain in the South, is thrilled to announce a strategic partnership with TapOnIt, a leading text message marketing and communications vendor. This collaboration marks a significant step forward for both companies in revolutionizing customer engagement and driving business growth.

Using Data + Analytics to Boost Your Digital Ad Performance

Data analytics can seem scary, but we promise – it’s not! It may be just what your marketing needs to boost conversion rates and sales for your business. Here are some reasons why using data in your marketing strategies is a no-brainer.