I Started Using SMS For My Business—Now What?

We talk a lot about our text message marketing platform, but we never really get into who is making all of the magic happen. What if we told you that YOU could be the one creating and sending out beautiful text campaigns to your subscribers with TapOnIt’s platform? It’s possible! Want us to do it for you? We can do that too!

Coupons are a tried and true way to get customers through your door, but are paper coupons becoming a thing of the past? Research shows that 44% of all direct mail ends up in the trash, and over 37 billion pieces of unwanted mail end up in landfills each year, unopened. Businesses of all kinds are jumping onto the digital coupon train. Grocery stores, boutiques, restaurants, auto shops, and more are beginning to see the benefits of offering customers a more convenient, eco-friendly way to take advantage of discounts. For the first time, the redemption of digital coupons in the US surpassed the redemption of paper coupons in Q2 2020. It’s clear that consumers love it, and so do businesses.

Are you ready to start using text marketing but not sure where to get started building a database of customers? It’s easy! Bonus: you will now own your own first-party, permission-based list of customers who want to hear from your brand.

When marketing your brick-and-mortar locations, you likely use multiple channels to distribute information. But are you using a Multi-Channel Strategy or an Omni-Channel Strategy? The difference? Multi-Channel Strategy means you use multiple channels but do not use them as a cohesive campaign. Omni-Channel Strategy is taking all of those channels and creating cohesive campaigns with integrated communication.

You can get a customer into your store to take advantage of a great offer, but what does your business do to keep customers coming back?

When marketing your brick-and-mortar locations, you likely use multiple channels to distribute information. But are you using a Multi-Channel Strategy or an Omni-Channel Strategy? The difference? Multi-Channel Strategy means you use multiple channels but do not use them as a cohesive campaign. Omni-Channel Strategy is taking all of those channels and creating cohesive campaigns with integrated communication.

Remember our blog about Using Data + Analytics to Boost Your Ad Performance? Check out this first-hand example of how our sister company, TapOnIt Deals, uses data and analytics to not only boost ad performance but understand their users better. TapOnIt Deals was the first client of TapOnIt because it was the business idea that inspired the technology! TapOnIt Deals texts out local offers to subscribers in different markets based on where they’re located. These subscribers get great local deals sent straight to their phones, and local businesses get a boost in foot traffic through their doors.

TapOnIt’s text messaging service is easy to use for businesses and for their customers. Repeat customers offer some of the most valuable marketing for a business. A loyal customer is more likely to spread the word about your business, interact with your advertising efforts, and most importantly, purchase from you again. In fact, acquiring a new customer can cost five times more than retaining an existing customer. Engaging with your current customers is crucial for generating a consistent revenue stream. Because of this, we knew that making the sign-up process as simple as possible was essential. TapOnIt offers multiple user-friendly sign-up methods to ensure your first-party database grows quickly so that you can start communicating directly with your customers.

Consumers are demanding personalization, so why not offer it real-time via text to consumers interacting with your brand? 91% of consumers are more likely to shop or do business with brands that recognize them personally, remember their preferences and interests, and provide them with offers, events, and relevant products.

As marketers, one of the many hats we wear is the content writer – keeping content fresh is essential for engagement, retention, and growth.

First-party data has been a hot topic lately. In reality, first-party data has always been important. Knowing your customer’s information has always been beneficial.

Selling tickets to a concert? Starting a new podcast? Building a playlist for your brand? Take advantage of our Spotify integration! Have a playlist, song, or podcast available to play directly from our text platform.