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I Started Using SMS For My Business—Now What?

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Want ROI? It’s Time to Personalize Your Marketing

Want ROI? It’s Time to Personalize Your Marketing

Data analytics and big data are words that get thrown around a lot in the marketing world. Collecting and analyzing user data enables businesses to improve their products, services and increase their revenue.

Word of Thumb™

So, what is Word of Thumb™? It’s like word of mouth, but better. It’s sharing brands, content, items – anything you can think of, at the tap of your thumb.

Five Ways to Improve Your Content to Increase Engagement

Five Ways to Improve Your Content to Increase Engagement

Brand awareness and customer engagement can be tricky. This is where content marketing comes in. Content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Standing Out in a World of Advertisement Overload

Standing Out in a World of Advertisement Overload

How do brands stand out from the rest? TapOnIt's Co-Founder & President, Sara Castillo, gives her experience and insight on this topic.

Our Top 10 Marketing Tools

Our Top 10 Marketing Tools

The marketing industry is always changing, so finding new tools to help us get the job done better, easier, and faster is something our team is always looking for!

Our Two Favorite Titles: CEO and Mom

Our Two Favorite Titles: CEO and Mom

The title of CEO used to dominantly belong to men, but today we’re seeing more and more females as founders, CEOs, and in other executive roles. Plus, many of these badass women are doing it while having and raising children!

Using Shopify + Text to Increase Conversions

Using Shopify + Text to Increase Conversions

Staying top of mind with customers is a constant battle regardless of the industry your business is in.

Knowing When To Pivot

Knowing When To Pivot

Oftentimes we think we know exactly how things are going to happen, we have a plan and maybe we get frustrated or even give up when things don’t go exactly as we had planned.

2020: A Year for Growth

2020: A Year for Growth

2020. A year of unexpected challenges and struggles, and a year of testing the limits of your wellbeing and your career.

The Two Tribes Every Working Woman Needs

The Two Tribes Every Working Woman Needs

No matter who you are, most of us need to surround ourselves with our tribe of people. You know the ones: colleagues, loved ones, old friends. The people who really, truly “get” us.

Pandemic Living: The Evolution of Internal Culture

Pandemic Living: The Evolution of Internal Culture

There’s no denying that remote work has changed the nature of our work relationships and, in some cases, our overall internal culture. This is a problem for a number of reasons.

Fundraising 101: My Experience As A Female Founder

Fundraising 101: My Experience As A Female Founder

As the founder and CEO of TapOnIt, I’ve been pitching investors in fundraising efforts over the past few months. It’s been going very well and I’ve been fortunate to secure a group of investors who truly believe in me, my team, my tech and our brand.

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